JARED RHIND
FOUNDER &CREATIVE DIRECTOR

With a keen eye for detail and a focus on solving real problems, Jared has mastered the art of steering brands towards unique solutions and defining distinct points of difference. His educational background in product design combined with a deep understanding of branding has bestowed upon him a hybrid perspective that seamlessly merges human-centric design with the broader context of the consumer experience. For Jared, a brand is not merely a product; it's the premium steak plated to perfection, the ambiance of the room, the company you keep, the wine you savor, and the stories you share together.

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Jared relishes the challenge of turning abstract ideas into tangible masterpieces. The process of navigating constraints—be it time, materials, or technology—inspires him, and he finds profound satisfaction in witnessing a new creation take shape. Whether building a brand from scratch or bringing fresh perspectives to established organizations, Jared's approach refines focus, process, and product ecosystems.

Pedestrian Studio remains dedicated to supporting outdoor brands like Mustang Survival, VSSL, and G3, and the journey has recently expanded to include esteemed tech company Oracle. With a relentless pursuit of progress, an unwavering commitment to professionalism, and a profound passion for design, Jared continues to push the boundaries of possibility, one cutting-edge product at a time.